Time to reflect
I was clearing out a cluttered drawer the other day and came across some letters written by my brothers to our parents while they were away at university. As I sat reading the carefully hand-written post, the letters made me reflect how different our world is today and how important it still is to cherish the things in life that take time and are not instant. In this fast-paced, digital world it was touching to think of the trouble that was spent writing and posting these letters which were then treasured by my parents who put them away for safe keeping.
Taking time to do something well is still central to achieving something special and in an increasingly instant and virtual world the appeal of the real and tangible has never been stronger.
We find that many of our customers love to come and see us at the workshop to look round, meet each craftsman individually and see in real time their furniture being made using skills and methods of traditional cabinetry honed over the years. They often comment on how refreshing it is to see the attention to detail that goes into each part of the process.
Just like the huge growth in and appreciation of artisan food and drink, there is an increased awareness of provenance when it comes to all things hand-made and businesses being located in the local area, employing local people and producing a product that encompasses its locality have never been more valued. Our customers know that their kitchen cabinets are made in Suffolk by craftsmen who live and work in Suffolk and this gives their kitchen something not found when you buy from a mass-produced manufacturer.
A truly hand-crafted kitchen takes time to design and build because it is made by cabinet makers and not by machines in a factory. We hand-paint our furniture in the workshop before assembly because it gives a softer and higher quality finish than spray painting them. Our customers really enjoy seeing the progress of their kitchens as they take shape and after visiting the showroom they often like to follow the process on our social media platforms.
We are so proud of all the lovely reviews from our customers and the common thread that unites them all is their appreciation of the craftsmanship, dedication and time that is involved in designing and making a kitchen.
Tradition by design
If you really value traditional skills and craftsmanship it is worth considering this when it comes to choosing a kitchen. So many claims of authenticity are made today as a marketing ploy because the big companies know these things are important to us: terms like ‘hand-crafted’ and ‘hand-made’ are used with alarming frequency so make sure you can actually see and touch your cupboards as they are being made. In all crafts and traditions with roots in the past, the process is as important as the finished product and today there is a growing need for celebrating the traditional methods of production and it seems that as our world gets more complex, we yearn for the quality inherent in the individually, hand-made products of a past age.
Offering a personal service is also so important in these days of anonymous communication and we know that our customers love the level of service we provide; consultation to installation is a time when we all get to know each other and it’s lovely to see our customers get to know our team individually and build a relationship during the time of the build. This is something that cannot be replicated in an off-the-shelf kitchen and it’s just another dimension that gives our kitchens real worth in a disposable age.
Come and see us
We love having visitors at the workshop so if you fancy a look around and would like to meet our team of craftsmen and see close-up what they do, just get in touch.